in Random Musings...

Wednesday’ Reads

First of a series of micro-reviews…

I get as easily enthralled with the next social media bauble (qwiki anyone) as the next uber-geek, but in my line of work, if your digital hub (a term first coined I believe by the ubiquiotous Chris Brogan I believe), lacks focus, direction, usability, brand coherence, well then its point, match and game.

Taming the Web content beast is an almost sisyphean endeavor in the complex, siloed, consensus-driven world of higher education, but if their are solutions to be had, they are likely to come from the pages Kristina Halvoron’s Web Content Strategy for the Web. Her analysis and definition of the issues facing web content managers is errily resonant (You didn’t shadow me during my work week did you Ms. Halvoron?) and the solutions she posits are refreshingly absent of any cloying acronyms.

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